Press Release Distribution

Imagine for a moment that you're the client sat at home, browsing through webpages, maybe you're researching services and organisations, looking to make a significant purchase. But the internet comes with a considerable challenge, and that's knowing who can be trusted. In the electronic world, you can be whoever you want to be. Given 5 minutes, anyone can publish a website. And now you're telling the world how wonderful you are and why clients need to buy your services. But how do those clients know if you're genuinely knowledgeable within your field? Maybe you're just some scammer who is going to run off with their money never to be seen again. This is where one of the most significant benefits comes from publishing a press release. It tells the world that you have achieved third-party credibility in a world where anyone can pretend to be an 'expert'. This is what sets you apart from your competitors and drives new clients in your direction. Because when a media outlet has chosen to share your press release, they are now associated with your content. They have assessed its newsworthiness and decided it has value to their readership.

Also, bear in mind that no organisation is going to associate themselves with a press release which is going to harm their credibility. Following publication, you'll find that their credibility begins to rub off on to your organisation. A press release commands authority. It informs in a way in which a sales pitch can never achieve. Anyone can pull product descriptions from another website and promise the best prices. But by delivering informative, current information from within the sector, you provide the client with evidence of your expertise. Maybe your copy discusses new legislation that users need to be aware of. Perhaps it's the release date for a new product range from a manufacturer. Either way, it's insider information which tells the reader that you're in the know. And in turn, the reader now has a reason to visit or return to your website to find out more. Another key benefit of press releases can be the positive impact that they can have on search engine optimisation. Links from highly regarded organisations can have a massive influence on how the search engines perceive your site.